Senior AI Narrative Producer
Gent, Vlaams Gewest, BelgiumMarketing
Who are we?
At Robovision, you’re at the forefront of the most fascinating technological evolution: the use of AI for innovations in healthcare, agriculture, retail and manufacturing. Robovision has developed an enterprise-level AI platform that helps improve products, processes and people’s lives. Founded in 2008 by visionary entrepreneur Jonathan Berte, we are now stepping up our growth plan with lots of new hires and international expansion.
We call ourselves Robovisioneers: people who are ambitious, take ownership and celebrate success together. We foster an environment of ambition, respect, and personal development.
What will you do?
You will play an important role in our ambitions. We are extremely proud of our powerful AI software, but without the right narratives, our audience will never realise what we can deliver.
As a Content Producer, your goal is to find storylines about our cutting-edge technology that resonate with our audiences in different industries. In close collaboration with a designer, you will then produce content across multiple channels (blog, Linkedin, Newsletter,... ).
You will work closely with our market directors and SMEs (subject matter experts), to craft marketing campaigns that ultimately drive customer engagement and business growth.
Next to a sharp pen, you have a keen eye for visual content. You are able to think of impactful images or videos that tell a 1000 words in the blink of an eye.
We are convinced that Robovision is a goldmine of untold stories. Your job is mainly to dig them up with the help of the subject matter experts (SMEs). You can translate these stories into strategic narratives for use in 360° marketing campaigns.
Collaborate closely with market directors to produce the content for our marketing campaigns, utilising a mix of strategies including social media, events and advertising.
Demonstrate expertise in copywriting, creating compelling narratives that form the core of all marketing activities. These include web copy, promotional materials and long-form content.
Translate complex technical concepts into engaging stories that accurately reflect the Robovision brand and resonate with diverse audiences.
Work with marketing specialists (ads, design, events, etc.) to produce different content formats. Provide clear instructions for video production and design elements.
Manage and oversee the integration of narratives into various marketing assets. Ensure brand consistency and alignment with campaign goals.
Coordinate with internal teams and external agencies to ensure timely and budget-friendly delivery of marketing materials.
Contribute to the planning and optimisation of content marketing campaigns, aligning them with broader company strategies and goals.
Maintain and update content across digital platforms, ensuring alignment with current marketing strategies and brand messaging.
Who are you?
Minimum of three years experience in a marketing, communications or similar role, with a strong focus on narrative development and copywriting.
Exceptional written and verbal communication skills, with near-native level English proficiency. Additional language skills are a plus.
Proven ability to understand and articulate complex technical concepts in a clear, engaging manner.
Strong project management skills
Excellent interpersonal skills, with a talent for building relationships and collaborating effectively with a variety of stakeholders.
Legal authorisation to work and travel in Belgium without employer sponsorship, now or in the future.
A pivotal role in shaping the narrative and marketing direction of a leading AI vision technology company.
Opportunity to work in a dynamic, fast-paced environment as part of a growing international scale-up.
Flexibility in working hours and location, with a balance of remote and office work.
Competitive compensation package, including equity options.
A diverse, international team with regular company and team events.
Transparent insight into company performance, vision, strategy, and progress.